Doja Cat Is A Fashion Killa
The over-the-top maverick fashion needs
Leave it to none other than Doja Cat to cover herself in 30,000 Swarovski crystals to attend Schiaparelli’s Spring 2023 Haute Couture show - now that's fashion baby. The 27-year-old artist and musician has been known to experiment with her fashion choices and go above and beyond when gracing the fashion month circuit with her presence. But the blood red bustier and knee-length skirt, accessorised with matching knee-high boots and gold earrings, topped off with the Pat McGrath hand-applied crystals, a look which took 5 hours to create, really sealed the deal and solidified her as one of music and fashions most daring personas.
There’s no singular way to pin down Doja Cat’s style, no one fashion box to put her in. She doesn't shy away from going big, and she's become known for her avant-garde, over-the-top experimental looks that are sure to turn heads. By defying trends and actively choosing to lean into wacky, weird and wonderful attire, and by expressing herself through fashion and art in a way that feels authentic to her, the songstress’s unpredictable nature and unusual taste are what keep eagle-eye fashion lovers coming back for more.
Celebrities pushing style boundaries
We all know it to be true, celebrities typically wear whatever brand is paying them the most or sending some designer freebies their way. And this can often lead to stale, repetitive fashion looks that become so homogenous you can't tell one celebrity from the other. But not Doja Cat.
"OK, so I love cosplay—not really cosplay in the nerdy way, I just like to dress up," she told HighSnobiety.
And this makes perfect sense. There’s no doubt about it the artist is one of the most in-demand of her generation, and as her rise to fame has soared, her fashion choices have become more experimental and wild and her love for dressing up is clear to see.
She often goes beyond the realms of reality and experiments with her style daringly which has changed throughout her career, and she’s definitely made out-of-this-world fashion a thing. Her thing. Doja Cat is a style chameleon who pushes the boundaries of what's expected without it being too gimmicky.
Fashion as a form of communication
In the wider fashion landscape, Doja Cat’s sartorial expression communicates what she wants to say through her fashion and style choices and how she wants to say it. She’s become a household name over the past few years, in part thanks to her unique style which has seen her cover herself entirely in gold body paint from head to toe, and serve us look after look after look.
“My fashion week experience was so special because I was able to get the message across to people that I am an explorer of art and fashion,” Doja Cat told W Magazine.
Fashion week is Doja’s playground and her knack for bold fashion goes against what we’ve come to know and expect from celebrities and their style choices. She stands out rather than trying to fit in, and her wardrobe tell us that she isn’t afraid to take risks.
Doja Cat flips the celebrity as a brand narrative on its head. From custom creations by emerging designers, to female positive fashion choices and high fashion visions of the future, the Planet Her singer uses fashion as a tool for creative self-expression, something that she allows to constantly evolve in unforeseen ways.
What do you think of celebrities pushing style boundaries through creative fashion choices? Do you think they can reframe the celebrity as a brand narrative? And can celebrity style icons use fashion as a tool for self-expression?