Vibes #30: Fashion Gets Theatrical

Men's fashion week gets the circus treatment, NFC tags take over luxury and accidental pensioner-age icons

Jun 23, 2024

‘Vibes' is a place to get the lowdown on what the f*ck has been going on in fashion recently. Good, bad, and everything in between — this is where it's at.

‘Vibes’ is a place for you to discover all of the fashionable things that should be on your radar.

If you didn’t know you needed to know these fashion tidbits, well, now you know.

It's a place to discover the news you may have missed and peek behind the scenes to see wtf has been going on in fashion recently.

Let’s get into round #30.

Fashion is in its 'go big or go home' season.

Runway shows are getting the circus treatment at Men’s Fashion Week as the worlds of fashion and art come together as one.

'Balenciagites' take over Shanghai with their subversive, over-the-top outfits seen out on the streets in full force.

And clickbait-y, doppelgänger campaigns fail to deliver no matter how much buzz they generate.

In this carefully constructed fashion landscape, the art of fashion performance is what has people talking.

But coming out on top is a careful balancing act not everyone gets right.

Share Fashion Tingz

Brand chit chat

OTB begins using NFC tags: the OTB fashion group will start installing NFC chips in every garment and accessory from the AW24 season for brands such as Maison Margiela, Marni and Jil Sander. Additional product info will also be available, confirming product authenticity and craftsmanship.

Alexander Wang's doppelgänger campaign falls short: the latest Alexander Wang campaign has fans of the brand seeing double as celeb impersonators were used to debut the Rico bag. The internet quickly called the brand out, with one X user stating: "oh the budget was LOW." Ouch.

KidSuper teams up with Cirque du Soleil for SS25: this show has got to be one of the shows of the season. For SS25, KidSuper teamed up with Cirque du Soleil to explore the relationship between men's fashion, the circus, and art, showcasing fashion creativity and a non-traditional runway show approach.

News you might have missed

Louis Vuitton sells Nutella and fragrances: I know chocolate spread has been hit by inflation, but I don't think I'd ever be able to part with $500 for LV chocolate spread. Elsewhere, Pharrell has debuted his first fragrance for Vuitton named 'LVERS' which supposedly "smells like sunshine".

Yohji Yamamoto designs Japan's football kits: football style is really ramping up thanks to designers like Yohji Yamamoto, who has worked with Japan's national football team to design kits for 2024. The shirt began leaking on football fan pages so changes may occur, but they feel very Y-3.

UK girlies can get hired on Ikea's Roblox: well, in case you didn't know, now you know: Ikea is going to pay 10 Roblox players to roleplay as virtual employees in its store. Essentially being paid to be an NPC, they'll carry out tasks as real employees would and can get dressed in Ikea 'fits in the process.

Icon moments and eye-roll behaviour

Veronica Leoni is in at Calvin Klein: Calvin Klein is restarting its high-end collection under the creative oversight of its first female creative director, Veronica Leoni. Finally, a female lead who is one of the few non-white men to be appointed to the top of the creative side of a major brand in the last year.

Shanghai is teaming with Balenciaga die-hards: from stylists and club owners to nursery teachers and CEOs, Shanghai is a city teaming with Balenciaga superfans - aka 'Balenciagites'. They love Demna, they style Balenciaga head to toe, and they show up and show out in full force.

Grandma Chola is an accidental fashion icon: fashion really is ageless, and if anyone ever tells you any different, they are wrong. Case in point, @legendary_glamma is one pensioner proving that no matter your age, fashion can be bold, experimental, and fun. I envy her wardrobe.

Want to get in touch?

Follow me on Instagram

Follow me on Twitter

Follow me on LinkedIn