Vibes #31: Fashion Takes On Tech
Balenciaga and Apple Vision Pro come together as one, RIP to the hypebeast Supreme era and size inclusivity dwindles
‘Vibes' is a place to get the lowdown on what the f*ck has been going on in fashion recently. Good, bad, and everything in between — this is where it's at.
‘Vibes’ is a place for you to discover all of the fashionable things that should be on your radar.Â
If you didn’t know you needed to know these fashion tidbits, well, now you know.
It's a place to discover the news you may have missed and peek behind the scenes to see wtf has been going on in fashion recently.Â
Let’s get into round #31.
The era of the tech fashion takeover may be upon us.
Virtual and augmented reality experiences make their way to the runway thanks to trends like techcore and immersive apps.
Anti-establishment and non-conformist brands battle to keep us safe from techs prying eyes, one piece of clothing at a time.
And the data delivers, letting us in on what the hottest brands and products from the last quarter are.
Tech's rude intrusion into fashion may be welcome, or it may be rebuffed entirely.
Whether we like it or not, fashion will continue to get tech-ified as our lives lean more digital.
Brand chit chat
Gucci takes on South Korea: Kering-owned big hitter Gucci is set to strengthen ties with South Korea in a new cultural project. The scoop? The project will spotlight arts and artists who have elevated local crafts to a global scale. It's a fashion x culture x Korean crossover.
Balenciaga gets tech-ified: have you ever wanted to sit FROW at Balenciaga? Well, thanks to the Apple Vision Pro, now may be your chance. Big Bad B has created an immersive app experience for the mixed-reality headset, and the brand is the first to bring the runway experience to the whole shebang.
OHMNI battles intrusive tech: London-born M.I.A. has always been anti-establishment and rebels against conformity, and now she has brought this very vibe to the fashion scene. OHMNI is the artist's solution to intrusive technology that dominates our day-to-day, if you're into that kinda thing.
News you might have missed
RIP to the hypebeast: it has to be said, Supreme may be swagged out. With VF Corp. offloading the brand to EssilorLuxottica in a $1.5 billion all-cash deal, let's hope they can stop it from collapsing altogether. But the real tea? Zuckerberg, yes that guy, is in talks to become a part owner of Supreme.
The hottest products of Q2 2024: Lyst has just released its quarterly report detailing the most sought-after products of Q2 2024, the Coach Tabby Bag and Casablanca Shirt made the list. Also, Loewe is currently the hottest brand in the world according to the data – do you agree?
Size inclusivity takes a back seat: with Ozempic face taking over culture and heroine chic making a comeback, size inclusivity in fashion and retail is rolling backwards. The demand for smaller sizes is rising, while castings for midsize and plus-size models are diminishing. Can't catch a break.
Icon moments and eye-roll behaviour
Nana-core looks are a Comic Con hit: I, for one, am glad that anime is reaching new heights over this side of the pond, and with this shift anime style and aesthetics are having their time in the spotlight. When it came to the London convention, fans of cult anime Nana showed up and showed out.
Bike baskets level up accessorising: TSA bins may have once been the place to show off your vibe and style, but they've had to make way and pass the baton over to bike baskets. Some are overly accessorised while others lean modest, but either way, they've become the aesthetic du jour.
Fashion loves a cat lady: as a cat owner, this is one trend I can get behind. Our feline friends and pampered pussy cats are making their mark on the world of fashion, with Catcore and the feline trend spearheaded by the likes of JW Anderson and his Kubrick-inspired collection.
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Love Balenciaga's tech stuff! Especially their recent gaming moves with Need For Speed and BFRND. It's nice to see brands do something with cult classic games/make their own.
Also love the Nana-core ;)
I honestly think that Balenciaga, aka Demna and team, are ahead of the game when it comes to their tech-led fashion and gaming stuff… like the NFC chips you could scan on limited edition merchandise, the AI-generated Balenciaga Game of Thrones catwalk (major lolz), and the ‘deepfake’ show with digital clones instead of models not to mention the runway show on the Apple Vision Pro headset. So good!