VIP’s Are The New Nepo Babies + Smell As A Material
Money talks in the luxury space, the personal style debate rages on and brands tap into culture
Welcome to ICYMI, an ad hoc edition of Fashion Tingz that’s part read/watch/listen recommendations, part places you need to visit, part fashion things you may have missed… and 100% a good time.
On today's agenda:
VIP’s and HNWI’s are being tapped for luxury campaigns
Overconsumption and a lack of personal style go hand in hand
200-year-old brands celebrate culture, heritage, and authenticity
And a ton more.
READ
Delve deeper with expert fashion analysis and commentary…
Having a sense of personal style, how you get it, and what it looks like is always going to be debated.
of Rucheka’s Substack makes valid points about trend-chasing, shopping restraint and curated wardrobes.
This read may be from 2023, but it still has total relevance now.
takes a look at how pop culture princess Taylor Swift gets restaurant dressing wrong, and what ideal restaurant attire can be.
Maison Margiela is a brand steeped in mystery. And because of this, it continues to surprise, delight, and intrigue fashion folk.
and of Social Medium explore its cultural allure.
WATCH
Here’s an excuse for some fashion-induced screen time…
Clarks evokes nostalgic memories for me, as my school years were spent trawling the shelves for shoes. To celebrate its 200th anniversary, they created a short film ‘From Somerset to the World’ with Mos Def narrating and Liam Gallagher, Raekwon, Ghostface Killah, Martine Rose and more featured.
‘Barrera’ is a seven-minute fashion film by Barriers Worldwide, showcasing pieces from their latest collection. Shot on 16mm against the stark desert landscapes of Joshua Tree, California, the film blends performance art with deep cultural echoes, where clothes become part of a generational dialogue.
‘Remember My Dream’ for SCHÖN MAG, directed by Jhenyfy Muller c/o AVENGER TEAM, received the Best Art Direction & Styling award at the ASVOFF 15 Film Festival in Paris. Celebrating designers who create boundary-pushing pieces, the film is a tribute to the freedom of creativity in fashion.
LISTEN
Plug in and zone out to these fashion gems…
SHOWstudio's Fashion Radio podcast explores the threads that connect the worlds of fashion and music. It hasn’t been updated for quite a while, but these episodes interviewing stylist Anna Trevelyan, designer Michèle Lamy and former EIC of GQ Dylan Jones are well worth listening to.
Wardrobe Crisis is a podcast by Clare Press, Vogue Australia‘s first sustainability editor, tackling the big picture questions around sustainability, ethical fashion and what we can do to make a difference in the world. This episode about smell as a material is a really good one to delve into.
I regularly tune into The Debrief Podcast from The Business of Fashion because it unpacks hot topics of the moment in an insightful and industry-led way. This episode about fashion’s M&A market and the wave of early 2025 deals gives an insight into what the year ahead will look like.
You should stop by…
London: HOKA’s Run Stop Corner Shop in East London builds on the convenience store concept — but for runners. FlyLab, hidden at the back of the store, will serve as a hub for events, community gatherings, and regular runs in collaboration with some of London’s most beloved running groups.
Paris: I don’t know of a cult vintage spot in Paris quite like this one. SON ET IMAGE has captured the attention of GOT7 boys Jackson Wang and BamBam, A$AP Rocky, actor Gong Yoo, designer Matthew Williams and Amelia Gray to name a few. It looks exactly as good as you’d think it is.
Los Angeles: Kiko Kostadinov has officially arrived in the U.S. with the brand’s first American flagship store. The 1,500-square-foot space, designed by American artist Ryan Trecartin, is located in the Melrose Hill gallery district, strategically positioned near renowned blue-chip art galleries.
Over on TikTok…
You know Vinted, that reselling platform where you can shift stuff you no longer want? Well, British Vogue has an account now.
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If you can’t beat them, join them. Creators making their own ads for brands isn’t just free advertising, it’s a way to get on their radar.
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I don’t know about you, but I’m kind of here for VICs being the new fashion nepo babies.
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I’ll have to check out son et image next time!
I loved the Y3K piece from your portfolio. Xg has been fun to follow. I don’t know how long they’ve worn Sakabe’s grounds but that MV was the first time I noticed it and fetico later in YT shorts, both brands from Tokyo fashion week. Wonder which stylists and/or editors etc made that happen…