just saw someone talk about how “consistency” in someone’s way of dressing is what makes an icon. aligns with uniform dressing ethos ur presenting here imo!
I like your take on the merge of swag and uniform, I think this kind of thing is really present in brands like NOCTA and Corteiz that merge individualism and collectivism in clever ways.
Right?! Its really interesting to see how ‘swag’ has become a part of culture and is a self-identifying uniform of sorts for different fashion collectives (and brands) across the globe, a nice mix of individual fashion identities merged with that community swag spirit
It's funny - swag is a word I identify so much with Odd Future and that era of hip hop, where Supreme acted as the uniform amongst that crew. That was also a great example of individual fashion identities (i.e. Tyler, Earl) merged to create a community
swag spirit (amongst the rest of OF) - even birthing the Golf Wang label.
Couldn’t agree more, I love how that era of hip hop birthed swag which led to a fashion community of likeminded collectives (even though these communities were so much more than that). Swag spirit is very much where its at, but I think its getting updates and refreshed as new fashion codes come about – especially TikTokers and the rise of online influence etc
I definitely think that consistency and uniformity go hand in hand when it comes to getting dressed, you can’t do one without the other! I wonder who the most ‘uniform’ icons are?
just saw someone talk about how “consistency” in someone’s way of dressing is what makes an icon. aligns with uniform dressing ethos ur presenting here imo!
I like your take on the merge of swag and uniform, I think this kind of thing is really present in brands like NOCTA and Corteiz that merge individualism and collectivism in clever ways.
Right?! Its really interesting to see how ‘swag’ has become a part of culture and is a self-identifying uniform of sorts for different fashion collectives (and brands) across the globe, a nice mix of individual fashion identities merged with that community swag spirit
It's funny - swag is a word I identify so much with Odd Future and that era of hip hop, where Supreme acted as the uniform amongst that crew. That was also a great example of individual fashion identities (i.e. Tyler, Earl) merged to create a community
swag spirit (amongst the rest of OF) - even birthing the Golf Wang label.
Couldn’t agree more, I love how that era of hip hop birthed swag which led to a fashion community of likeminded collectives (even though these communities were so much more than that). Swag spirit is very much where its at, but I think its getting updates and refreshed as new fashion codes come about – especially TikTokers and the rise of online influence etc
I definitely think that consistency and uniformity go hand in hand when it comes to getting dressed, you can’t do one without the other! I wonder who the most ‘uniform’ icons are?