ICYMI

Loewe Tomatoes + Girlboss Feminism Ick

Loewe memeifies luxury fashion, billionaire girlbosses are unrelatable, and modern brand universes

Jun 15 •

Miu Miu Girls + Met Gala Semantics

The era of the Miu Miu girl marches on, fast fashions factory chokehold and Met Gala chit chat

May 18 •

RIP Personal Archives + Barbie Is A Big Fashion Mood

Personal archives are dying out, self-care takes on personal style and female creative directors bring in the £££

Apr 20 •

Fashion's Fetish Problem + Trends Post Brain Rot

Fashions female body fetishisation problem, the overconsumption agenda and words of wisdom

Mar 16 •

VIP’s Are The New Nepo Babies + Smell As A Material

Money talks in the luxury space, the personal style debate rages on and brands tap into culture

Feb 16 •

Predictable Predicted Trends + Resale Is Not It

Trends are no longer trending, tone-deaf luxury influencers are ick-worthy and the girls are coming for resale

Jan 19 •

It Girl Homemaker Porn + 2025 Trend Predictions

Fashion and food are one, 2025 trends will be led by a sociocultural context and fast fashion is a curse

Dec 15, 2024 •

New Era Fashion Authorities + Sexy Ad Campaigns

The old guard of fashion media is dying, fashion ads get hot & heavy and Bus Auntie is a Jacquemus queen

Nov 17, 2024 •

Zuckerberg's Glow Up + Magazines Aren't Dead

Silicon Valley's tech bro rebranding, the digital identity personal style crisis and MAGA fashion shows

Oct 20, 2024 •

Pooches Are 'En Vogue' + Fashion As A Social Science

Magazines using pets as fashion clickbait, oldie-but-goodie fashion documentaries and literary 'it girls'

Sep 15, 2024 •

Anti-Fatness In Fashion + Luxury Retail Is In Its Escort Era

The size-inclusive fashion discourse falls short, luxury podcasts upon podcasts and OG 'fit pic kings

Aug 18, 2024 •

Fashion For The Football Lovers + 90's Anti-Fashion Wave

The football fashion chokehold, false fashion narratives and personal style as more than clothing

Jul 21, 2024 •

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